Concept Work (2016)

Project Description

This identity design is a refresh for my firm. I used to work under the pen name Rock Paper CSS since the majority of my early work was in web development and design.

For the last several years, I have been doing more complete identity systems. To reflect this growth in my creative work, I decided to start doing work under my own name.

For this new direction, I created a minimal white theme with purple accents and a brush script style. I chose blue as an accent color because it’s a universal color representing water and sky. It’s also the most popular color in the world. I chose a variety of textures to help show that I work with a variety of mediums to achieve a cohesive yet unique brand concept. This brand identity system was designed to grow and evolve with my work as I branch out and explore new mediums in my multimedia career.


Creative Direction, Mood Board Creation, Palette Development, Identity Design, Photo Sourcing